Campaign: Cara Delevingne for Saint Laurent Autumn 13

It’s early days as far as fashion goes but I’m loving Saint Laurent, minus the Yves. With Hedi Slimane in full-on indie makeover mode, the brand’s direction is music to my rockstar-loving ears.

The recent collections feature Hedi’s trademark skinny, grunge-infused silhouettes and there’s a gritty glamour about the brand’s revival that appeals to me now, whereas I probably wouldn’t have bothered looking at the catwalk shows a few years back if I’m being honest.

 
 

I’m a massive fan of Hedi Slimane’s Rock Diary blog and subsequent book, where the designer documented indie icons such as Courtney Love, Pete Doherty (a frequent Slimane muse) and Amy Winehouse in photograph.

Hedi knows how to capture a moment and so we shouldn’t be surprised that he’s managed to do so in the latest Saint Laurent campaign. Model of the moment Cara Delevingne meets decade of the moment, the ’90s, in a tale of excess grunge.

 

The film and campaign shots certainly do more than nod to the heroin chic vibe of many of his muses and of course the early ’90s anti-glamour look that’s crept back into the fashion consciousness of late. It’s easy to see why Kate Moss was reportedly overheard saying she “wanted everything” from the collection.

And also understandable why everyone seems to either love or hate this new Saint Laurent vibe – if you don’t like the ’90s and you don’t do grunge, then this is just a rehash of Kurt Cobain’s wardrobe circa 1992.

Cara looks elegantly wasted in the shots and I’m torn between thinking she’s in a heroin-filled love shack on a deserted island or she’s actually in a remote rehab centre where her only friend is a cute recovering addict indie boy. Either way, it looks divine.

Scottish fashion blogger. Always having a blonde moment.