When boho luxe was in its Sienna Miller-style heyday ten years ago, Sass & Bide was the label to lust after. I remember trawling Net a Porter during sale time in the hope of finding a discounted tie-dye beach dress. Along with every other Ibiza-bound boho wannabe that summer.
Since then, the Australian label’s dropped off my radar and I no longer dream of looking slinky in their floaty frocks and skinny Sienna-style jeans. Though perhaps I should now that Suki Waterhouse is the latest face of the brand.
The model and actress, currently Bradley Cooper’s date of choice, styled herself in the latest Sass & Bide campaign featuring lines from their autumn/winter ’13 Wintergate collection.
Shot against an enviable backdrop of a hip brownstone building in New York City, the blonde model turns muse for Sass & Bide and makes the look a bit more current, for me anyway. And judging by these shots the Sass & Bide look is way more hip than hippie these days, who knew?
My favourite images are the minimalistic interior shots where Suki looks like a grunge princess with dishevelled blonde locks. All the shots were taken by Andrew de Francesco, whose previous campaigns include Rebecca Minkoff and Ralph Lauren.
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