You could almost hear the gasps of every front row fashionista when the dollar dropped that this was Kate’s first campaign for the late great (Lee) Alexander McQueen.

Her first campaign since turning 40 this month and her first-ever for the eponymous fashion label, Kate Moss for Alexander McQueen is just as dark and edgy as you’d expect it to be.

Dressed in an ensemble from Sarah Burton’s uniform-inspired SS14 collection for McQueen, Kate assumes the role of leather-clad urban warrior against a dystopian background.

The film for the campaign is eerily black, with the occasional flash of light catching those famed cheekbones, accentuated by the handiwork of make-up extraordinaire Val Garland.

A luminous yellow pixie-crop wig almost transforms the model into Stella Tennant-style etherealism, so much so that I had to do a double-take the first time I saw the campaign.

And where do you get those mini-me Kate Moss toy soldiers, complete with elfin haircut and tartan kilt?!

There’s a bit of Blair Witch about the ending of the film, but the rest of it sees Kate slowly stomping her gladiator sandals through a deserted building to meet her fate… whatever that may be.

Worth a watch, but maybe with the lights on…

Images and film: Steven Klein